Turf Essentials – Logo
![Turf Essentials Logo](https://pro2-bar-s3-cdn-cf.myportfolio.com/79908880-7b22-404d-b71f-89c9da4dc882/87c1f0a3-be9a-4a6a-8476-6bc20236ccd4_rw_1920.png?h=5e3ea8bf25c4ad004b1cd344700ae41a)
Client: Turf Essentials
Project: Turf Essential logo
Brief: Create a logo for Ewing's new synthetic turf brand. The logo needed to convey that the turf line was for budget-conscious customers.
Solution: Since Ewing already had a premium synthetic turf brand, it was important to differentiate and show visually it was the cheaper option. I felt the thick lines and bold typography helped do that.
It was difficult to figure out how to portray synthetic grass without it looking like a fertilizer. I thought because synthetic turf comes in rolls, it would help the consumer understand that we are not selling what goes in the turf, but the turf itself. I included some of my other concepts below.
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/79908880-7b22-404d-b71f-89c9da4dc882/d57526bb-3689-49df-bcd9-88a861347029_rw_1920.png?h=cde547a817fb1a78ab3bb0ec4c209977)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/79908880-7b22-404d-b71f-89c9da4dc882/bc2391ec-91a8-4ecb-9e8e-4b853c3d8cd2_rw_1920.jpg?h=d445366a26db0cef0c3b5d1b6cc2eef0)